Audience

Did you know?

52% of our survey respondents say the automobile is more than just a means of transportation and has both recreational and entertainment value to them.

66% of our respondents stated they have an interest in automobiles and automotive culture even when they are not shopping for a vehicle.

60% of our respondents still prefer to use books and magazines for their leisure reading rather than surfing the Internet. They view the Internet primarily as a research tool.

65% of the respondents who subscribe to special services like satellite radio or use digital video recording do so not just for the programming, but also because they are advertisement and commercial free.

59% of our respondents do not regularly read either a daily or Sunday automotive section.

62% of the survey respondents find advertising in broadcast mediums intrusive and inconvenient.

55% of the public admit becoming deliberately inattentive when commercials interrupt programming while watching television or listening to the radio.

90% of our respondents stated that if given a magazine with the content provided in Motoring USA Magazine for free that they would read it.

Is your advertising speaking to the right audience?

•  The 21 year-old male Carnegie Mellon University student – he drives a Chrysler Sebring convertible that his grandmother gave to him and rides a motorcycle because both his uncles ride and he wants to be closer to them. He loves the automobile as much more than a transportation device.

•  The 31 year-old male proof-reader who test drives interesting used cars almost as a hobby and who owns and absolutely loves his Volvo wagon because it represents quality and practicality – it is also the perfect utility vehicle to transport his camping gear and mountain bikes.

•  The 42 year-old male banker who owns a Harley-Davidson Fat Boy, last-year of production BMW 320I, vintage MGB, Jeep Grand Cherokee, and a new Mini-Cooper S because he simply loves automobiles.

•  The 53 year-old female beauty salon owner who drives a luxury Lexus model with a vanity plate bearing the name of her salon - the expensive automobile represents prestige and success to her and the vanity plate with her business name on this classy and tasteful car is intended to show the world the ambiance of her shop.

•  The 60 year-old retired male high-ranking law enforcement executive who has owned more cars and motorcycles than even he can remember – some of which were among the more significant cars ever built such as his 1967 427/435 Corvette. He loves everything about the automobile from design and performance characteristics to the joy he gets just caring for his toys.

•  The 81 year-old female widow, mother, and grandmother who one day calls her son and says “I want you to help me buy a cute and fun car” - a few phone calls and a test drive later and she looks great driving her new Cadillac CTS.

Imagine the opportunity…